Wednesday, May 07, 2008

Communication is needed in all walks of life. This is the reason for us to write this article on big fish; to communicate it's meaning to everyone.

Today's big fish Article
Using Photos and Images on a Fishing Guide Site

Using photos and images on your fishing guide site is more of an art than a science. We use pictures
to either give information or to enhance the information we provide in text. Below we will address five
different ways to use photos and images on your fishing site affectively.

Brand your logo. Your business is just like Nike and McDonalds. If you see the swoosh or the golden arches
you know who it is. A nice logo will give your visitor more of a feeling of a professional service. It can
be fancy or plain but should do 2 things; be easily read and the message should be very clear. I typically
recommend you incorporate your primary lake or town into your logo (i.e. JR Guide Service - Lake Fork or
Jr Guide Service - Orlando Florida). That provides a good amount of information on your logo that customers can see at a glance. When
you use your logo to make banners for fishing directory sites, they should be consistent and professional.

I get tired of seeing a picture of a guy holding up a fish. Only because it is done so often on every site. I can see that on a lot
of other sites... so why does that help me select you as my fishing guide? I understand you want to convince your potential clients you
catch big fish, so how about you consider some other methods. Do you want to see a guy standing in the inn zone and call that the picture
of the touchdown? No. You would want to see a picture of him running or passing for it. So show more of the action. One method I personally
like to see is a 3 picture sales pitch. Three pictures next to each other with (1) picture of clients and you standing around drinking coke
and smiling and laughing, then (2) picture of a fish on, bent pole, maybe fish splash then (3) yes, then you can show your picture of the
guy holding up his fish. This tells me a story of having fun, heartpounding action and the big catch I could have. Also put the fishermans'
name under the photo. This makes it more fun for them to see it on your website and they will come back. Be creative and fun. Maybe have
a row of pictures of the same guy and the fish he caught. Row and row of that tells the viewer that not only do you catch fish but more than
just one.

Since I need to keep this short let me just mention some of the don'ts. Don't put in fuzzy pictures or bad pictures. Don't put in a bikini
holding up a fish unless you think that would be ok with your clients (you may lose some family business). Don't use a bad picture of yourself;
make sure you look fun and professional in all your pictures and put a caption under it stating it is you. Don't randomly just put pictures
on your site, make sure they relate to the text surrounding it. Lastly, don't show pictures of you fishing. They are hiring someone to help
them fish not to watch you.

Other images on your site need to be organized and attractive. Typically these are banners for sponsors and other sites. Try to create
some type of presentation, rows, columns, grouped together, centered or something. Too many times I see them just thrown on the page which
makes it look unprofessional and sort of sloppy. Not words you want your guide service described as. Many of the great sites reserve banners
on their main page for fishing directories and sponsors and put the rest on their links page. You really need a links page to hold all the
links and banners you should have.

Those are a few of the basics of using photos and images on your Fishing Guide site. It isn't rocket science, but it is worth putting a little
work into just like the rest of your site. Don't just stick them in there as easy as you can. Make photos and images work for your business and
your site. A picture or image can be worth a thousand words... so what are your site photos saying?

About the Author

Dan Mccart is the co-owner of Fishing Links Org - http://www.FishingLinks.Org, thousands of listings including Fishing Charters and Fishing Guides.

A Short big fish Summary
Simms G3 Guide Wading Boot

"Simms. The choice of professional guides; and anyone else who lives to fish. " Wherever you find fish, you're going to find fishing guides. And wherever you find fishing guides, you're going to find Simms . Guides need gear that is functional, innovative and can withstand whatever abuse they put it through. Simms on their Footwear " Dependable, well-made wading footwear is a necessity for anglers. What you need on your feet is something that’s comfortable to wear, can take a lot of abuse, provides plenty of protection and offers superior traction and stability. We have designed our wading boots, sneakers and sandals to meet the demands of professional guides and anglers around the globe. " Introduced in 2007, the G3's offer exceptional comfort, stability and durability in an easy to clean, durable leather boot. Waterproof full grain leather upper Minimum exposed stitching for increased durability Fully neoprene lined with closed-cell foam for minimal water absorption Molded toe and heel counters provide better fit and minimize toe box collapse Fully stitched rubber rand for superior durability Generous tongue gussets for ease of entry High quality non-corrosive hardware and Cordura® US-made laces Perimeter cable-stitched outsole 7/16" black high-density black felt soles are cemented and stitched to the midsole - incredibly durable materials and construction • Simms products are backed by a Simms Warranty • Free Shipping Why do professional guides choose Simms? Because we take pride in what we make, and products have been designed to go the distance. Our in-house design team has a combined 50 years of experience in making durable technical outerwear. We work closely with top material suppliers from around the globe, and continually test both our new and old products in the lab and out in the field to make sure we meet or exceed your expectations. What does this mean for someone who's not a professional guide? Anything that's designed to meet the performance needs of guides is gear you can count on. From the Simms Team " Nothing pleases us more than to see our products, like those on the guides featured in out catalog and on our website, go the distance. "

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Pacific Fly Catch and Release Net

High quality bamboo and hard wood construction Extremely light weight and durable Soft nylon micro-mesh bag French clip is included Beautifully crafted Exceptional value length 21” opening 15”x 7” depth 9”

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Mottled Caddis, Black

Like the Hemingway Caddis, the Black Mottled Caddis flies excel in flat water situations where trout are keying on caddis flies. It is a great dry fly to have in a variety of sizes and colors to match caddis fly hatches wherever you find yourself fly fishing for rising trout.

Price: 1.25

The View from Rat Lake by John Grierach

More sage observations on life and fly fishing in 13 essays filled with Gierach’s signature humor. Ranges from fine-leadered trout to brutish battles with pike. Even includes an encounter with an invisible bear. Gierach examines man in nature, nature in man and the high and low comedy that occasionally overcome even the best-planned trip. 5x7 inches 193 pages

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